Why BI is for everyone

November 29th, 2019

If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), then think again. In the past, companies needed to hire expensive experts to really delve into BI. But these days, there is a range of affordable self-service tools that will allow small- and medium-sized businesses […]

BYOD security tips

November 27th, 2019

The bring your own device (BYOD) phenomenon continues to rise in the workplace. There are a number of benefits and risks that BYOD brings. For it to be successful, you must balance employee freedom and data security. Here’s how you can do that. Whether your employees are using smartphones, tablets, or laptops, you need a […]

Why businesses should opt for CRM

November 13th, 2019

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems. What is a CRM system? CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide […]

Twitter tips to boost your business

November 9th, 2019

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

5 Signs of weak enterprise security

November 8th, 2019

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient. Open wireless networks With one main internet line […]

Top 5 business continuity errors

October 26th, 2019

Business continuity plans are designed to protect an organization’s critical data in case of a crisis, but employees are also a part of that equation. If you want a strong business continuity plan, it’s imperative you avoid the following mistakes. Mistake #1: Failing to plan for employees Companies that survive unexpected incidents are the ones […]

Facebook marketing mistakes to avoid

October 12th, 2019

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

Top considerations when collecting customer data

October 10th, 2019

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

5 Ways systems can be breached

October 8th, 2019

When it comes to business IT security, many small- to medium-sized businesses (SMBs) often struggle to protect their systems from various cyberattacks. While there are many things you can do to secure your IT infrastructure, being aware of common security threats will really help. Here are five common ways your systems can be breached. #1. […]